The Three Core Membership Models
THE FIX MODEL
Fix model membership sites are focused on one thing — they solve a distinct problem. The problem can be a specific fix, such as how to grow a healthy succulent or how to write a novel. Or, they can fix a longer term problem such as how to scale a business — often solved through three, six or twelve month program.
THE MOTIVATE MODEL
When people are faced with a goal that they’re likely to struggle with alone, such as weight loss, fitness goals or a new diet, having an external source of motivation is often the difference that makes the difference.
Paid access to challenges that have motivational communities to share struggles in are perfect for this membership model.
THE HANGOUT MODEL
Otherwise known as the community model, this type of membership site offers people a place to connect and belong. Members are often united towards a common cause or passion such as gardening, cooking or writing.
On the surface they’ll appear to join because they want to solve a problem, yet they’re more hobbyists at heart and their love for their ‘thing’ drives them to be around others who speak their secret language.
Once you know which model suits you best you can customise your membership site by deciding from the following variables.
The Five Core Membership Site Variables
FIXED FEE OR MONTHLY PAYMENTS
If you choose the Fix model then a fixed fee works well. Prices can vary from a $27 online course to a $3,000 plus online program. It’s all about how much value you offer. The hangout model is perfect for a monthly payment structure as people will pay to stay as long as you continue to provide regular high-value new content.
CONTENT TYPE
When it comes to content, you’ve got an enormous range of choice.
Depending on your model, you can use video (live or you talking to slides), worksheets, workbooks, photos and mock-up illustrations, photography, quizzes, charts, graphs, interactive spreadsheets, Facebook live videos, webinars and so on.
As long as it’s online and accessible within a gated forum or platform, you’re good to go.